About Us

Filly Flair Boutique is a large online retailer specializing in cute and comfortable clothing made for real women. We believe that staying up-to-date on current trends should be fun, exciting, and easy. Our collection of cute and stylish pieces allow every woman to celebrate her distinctive sense of style.

Comfort is super important in the clothing we wear, and we believe that your clothes should be an extension of your personality. At Filly Flair, we’re your one-stop shop for cute, comfortable clothing that really speaks to you.

Family PhotoOur Founder

Although Filly Flair is now a large online retailer, it started from humble beginnings. A family-owned business, Filly Flair was founded in 2010 by Laura Benson. At the time, Laura was a single gal with a dream and a vision to create something fabulous. With a plan in mind, Laura established her business headquarters in her basement and began the process of making her dreams a reality.

A wife and mother to two amazing kids, Laura credits Filly Flair’s success to the values instilled in her during childhood. Raised on a farm, Laura developed a hard work ethic driven by love for her family and commitment to her faith. With these morals and values, she has been able to pursue her dreams and bring fun fashion to amazing women in the process.

Fast forward a few years and Filly Flair has quickly become an ultimate online source for fun and exciting women’s fashion. With hundreds of thousands of fulfilled orders to amazing customers, Laura’s dream of creating a successful and thriving business has been happily fulfilled.

Our Mission

Filly Flair was created to help every woman feel beautiful in her own skin. No matter what stage of life you may be in—just entering college, expecting your first baby, or waiting for your last child to graduate high school—style is one thing all women have in common. Filly Flair is founded on the idea that every woman deserves to feel amazing during every season of life, and your outfits are the best way to celebrate the subtle differences that make every woman uniquely beautiful.

By providing high-quality, stylish designs, Filly Flair provides women with everything they need to embrace their unique sense of style. Flattering outfits don’t have to be uncomfortable, and our stylish pieces allow women to look cute while still ensuring that they can comfortably go about their daily activities.

Beauty is more than skin deep, and we thrive on helping the inner beauty of every woman shine through by providing clothing that will make their wardrobe match their amazing personalities.


★ Reviews

Let customers speak for us

20574 reviews

Let's Take a Walk Lace Shoes in Heather Camo- Very G

Super cute

Love the very g camo shoes. Super light weight and comfy. Love them so much I purchased the solid black ones too.

Love Love Love Mystery Bags

I got my Mystery bag today and I was super nervous doing this not sure what I would get but I ended up getting 3 different super cute tops like I had a personal assistant picking my clothes I so want to order another one

I love this top, the only reason I didn't give it 5 stars is because it ran a bit small.

Cute and soft!

This shirt is soft and long so it’s great with leggings. I would say it runs true to size. I wear a medium and the medium fits perfectly. It is also a cute shirt and I love the pink.