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About Us

Filly Flair is a large Women's online retailer that started with small humble beginnings. Our warehouse is located in Baltic, South Dakota with one retail location located in Sioux Falls.

Hi, and thanks so much for stopping by our online boutique! My name is Laura Benson and I am the owner of Filly Flair! I am a Jesus Lover, wife, and mother to two amazing kids.

I started Filly Flair back in 2010 out of my basement as a single gal, with a dream and a vision to make something amazing out of virtually nothing. Fast forward a few years later, and we have a huge warehouse, over 20 employees, and have shipped hundreds of thousands of orders to our amazing customers.

Raised on farm, I have always had a strong set of values instilled in me along with a crazy hard work ethic. My faith and family will always come first, but after that is my love for this business and bringing fun fashion to amazing women. As a wife and mother, I understand the need to be comfortable and have clothes that you can wear while chasing kids around, but still wanting to look stylish!

Filly Flair was created to help every women feel beautiful in her own skin.
It does not matter if you are a college girl, mother, where you live, or what you do for a living. All women deserve to feel amazing during every season of life. Filly Flair wants to help women celebrate the beauty of everyday life by bringing you high quality, fashion forward designs that are flattering and are comfortable to wear. We thrive on helping women see that they are just as beautiful on the outside as they are on the inside.



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